An Interactive, Real-Time Product Experience
Ancestral is a cutting-edge concept project developed by Vasana Digital to showcase the power of real-time 3D product visualisation. Designed as a template for future interactive experiences, it demonstrates how brands can offer seamless product customisation, immersive viewing, and dynamic engagement through advanced 3D technology.
Ancestral serves as a blueprint for brands seeking to elevate their product experiences. This interactive demo allows users to customise, explore, and engage with a high-end furniture piece in ways that traditional product presentations simply cannot match.
Client
Ancestral
Year
2024
Deliverables
Interactive 3D Product Configurator
A fully functional real-time 3D application that enables users to:
- Customise materials, colours, and finishes to explore various design aesthetics.
- Adjust camera angles via automated dolly movements for a fluid, dynamic view.
- Switch environments between different backdrops, including studio lighting setups and an interior home setting.
- Explode and reassemble the product, offering a detailed breakdown of its design and construction.
This configurator is designed to be seamlessly integrated into websites or deployed for in-store digital experiences.
Photorealistic 3D Renders
To complement the configurator, we generated a series of high-resolution 3D renders, presenting the product in various lighting conditions, materials, and environments.
Cinematic Showcase Video
A visually compelling video demonstrating the configurator in action, designed to highlight the potential of real-time product visualization for brands looking to adopt next-generation digital experiences.
Final Impact
Ancestral is more than a concept—it’s a fully realised demonstration of the future of interactive product visualisation. With advanced customisation options, dynamic camera controls, and multiple environment settings, it provides brands with a powerful tool to enhance customer engagement, boost conversions, and bring products to life in an immersive digital space.
This project sets a new standard for real-time 3D configurators, showing the potential for scalable, high-quality visualisation solutions that can be adapted to various industries.
Browse other works
